Active Kids is back at Sainsbury’s Ely

Active Kids is back at Sainsbury’s Ely

Sainsburys LogoActive Kids is back at Sainsbury’s Ely. Customers can collect vouchers in store from 28th January – 5th May to help registered schools, groups and clubs across Ely receive active and cooking equipment, and experiences.

Staff kicked off the event with a visit to the Isle of Ely School which is newly registered to the scheme this year. The brand new school which is currently located at a temporary site is hoping the Active Kids scheme will boost its supplies of equipment to use in PE lessons.

Pupils were presented with some extra vouchers from the staff at the Ely store to help them get started.

Karen Watts, Store Manager, said: The Active Kids scheme is a brilliant way for our colleagues to get involved with schools, groups and clubs in our local area. We love visiting local organisations and seeing the benefits the equipment and experiences have brought to the children.”

The scheme, which is celebrating its 10th birthday, is supported by double Paralympic gold medal-winner Ellie Simmonds, world record breaking sprinter Jonnie Peacock and Liverpool striker Daniel Sturridge. The three ambassadors are committed to encouraging children to eat well, move well and live well.

Active Kids Launch 2015New cooking equipment has been added to the collection of items available to collect in 2015, and the popular Cooking and Nutrition Toolkits, endorsed by the British Nutrition Foundation, and recipe cards will keep children excited about cooking.

There are many schools, groups and clubs registered to the Active Kids scheme in Ely and the surrounding towns and villages. Since 2005, the scheme has donated £1.1 Million to organisations in Cambridgeshire alone.

Since 2005 the scheme has provided over £150million worth of equipment an experiences across the UK. This has given children the opportunity to have a go at activities like cooking, martial arts and dance. For T&Cs and to sign up to the scheme, organisations can visit This year, organisations who order online will receive an extra 50 Active Kids vouchers.

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