We all love Ely – and now more tourists than ever are discovering the delights of one of England’s smallest cities.
East Cambridgeshire is enjoying bumper tourism, with almost four million visitors heading to the area in the past three years, according to figures released today.
Statistics show that overnight stays in the region have risen by 10 per cent with the total value of tourism for the district also up by 10 per cent to over £200 million.
The total number of day visitors has also increased by 20 per cent compared to three years ago.
Tracey Harding, the district’s tourism and town centres manager, said: “We are delighted with these figures that demonstrate what a great place to visit Ely and the surrounding area is.
“With an ever increasing variety and range of attractions, restaurants, events and accommodation, it is no surprise that our figures are up.”
She said the success is partly due to the rebranding of the district’s visitors’ guide, which is distributed nationally across the Tourist Information Centre network, the new Visit Ely website and social media platforms.
Over the next year, the council hopes the opening of the new Sake Brewery in Fordham this spring, the return of Ely Cathedral’s Flower Festival and the launch of a new pop-up Escape Room at Oliver Cromwell’s House will help make the district an even more popular tourism destination in the East.