Ely is likely to be abuzz with locals, out-of-town shoppers and tourists over the Bank Holiday Weekend in August when the colourful International World Food market “Flavours of the World” sets up stall in the city.
The Flavours of the World international market comprises carefully selected stalls which will trade in the High Street and the Square, Ely from Saturday through to Bank Holiday Monday 26th-28th August 2017. The market will comprise international traders selling top quality artisan-produced foods and craft products from around the world.
Flavours of the World is organised by international market operator Savoir Fayre and facilitated by East Cambridgeshire District Council and the City of Ely with a view to bringing more footfall and consumer spend into the City.
As part of the deal the Flavours of the market will be advertised and promoted by the operator throughout East Anglia and beyond. The aim is that the extra visitors attracted into Ely will also spend money in shops, cafes and bars.
‘We love Ely because of its beautiful setting, pleasing architecture and ancient historic cultural and trading connections’ sad Conrad Murray, spokesman for market organiser Savoir Fayre.
‘Flavours of the World is a market crafted to stir the senses and appeal to locals and tourists alike. We work hard to create an international atmosphere so people can enjoy exotic flavours and unusual aromas and delight in products they might not otherwise see or buy everyday.’
The manifest for Ely includes stalls selling Italian sweets and biscuits and delicate nougats; unusual cheeses not easily found in the UK which reflect the cultural and culinary traditions of rural France; and a stall which sells cured meats and scrumptious rustic saucisson sourced from every corner of Europe. There are also specialist stalls offering an unrivalled choice of ground coffee and mustards.
‘All of our traders are especially chosen for the knowledge of and passion they have for the products they sell and their delight in offering tastings and explaining the particular characteristics and features of the goods they sell’ says Mr Murray.
And beyond the stalls that tempt the taste buds, the market has traders who showcase the beauty of international craft traditions. They include bowls and ornaments carved from Moroccan marble; Baltic amber set into handcrafted jewellery; finely woven Italian clothing; and rugs and throws from Morocco and Turkey. One stall sells an astonishing 60 varieties of beauty bars and natural soaps derived from olive and argan oil.
‘We delight in bringing stalls which offer unusual goods, a wide choice of products and good value to our customers. We also have a record of bringing a lot of extra footfall to the places we visit which pleases local traders,’ says Mr Murray. ‘That means everyone is happy and we typically establish a strong relationship with our hosts and in many cases our visit becomes a much-looked-forward-to regular event.
Flavours of the World at Ely Markets takes place in the Market Place/High Street, Ely, CB7 4NT Saturday 26th to Monday 28th Aug 2017 9:00 AM to 6:00 PM.
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