Ely City FC’s stadium is being renamed the Ellgia Stadium as the club has struck a new long-term partnership with Ely waste and recycling company Ellgia.
The exciting new partnership will see the stadium rebranded as the Ellgia Stadium and areas of the stadium will adopt the distinctive Ellgia green branding.
Ely City FC`s Stadium has been known as the Unwin Ground for 30 years and the club is entering into a promising new chapter with this partnership, to promote the club and gain more supporters to follow the Robins.
Joe Hemsley-Rudd, Sales Director of Ellgia, said: “We are absolutely delighted to be able to support the club in this way. Ely City FC is an extremely ambitious club and will be targeting promotion this season. Likewise, Ellgia is a rapidly growing company and is ambitious for a partnership where we know we can grow together -– so we are proud to be providing our support.
“As I live and work in Ely it is amazing seeing how the new leisure complex and investment is transforming that part of the city. Ely City FC form a large part of that area and I feel that Ely is a place that is on the up. I have always followed the club’s fortunes from my time playing with the club in my youth. I know how important grassroots football is and the role that clubs play in our local community. I want to see Ely City FC going from strength to strength with the backing of Ellgia.
“Ellgia plays a very active role in the community by providing a number of waste and recycling services to businesses and households across the area. We are very proud to support the local communities, by helping clubs and charities in many different ways to bring success.”
Ellgia’s long term partnership in the club means that as well as renamimg the stadium, they will also become First Team shirt sponsors (front and back); Ely City will also be playing in Ellgia green for their away games; and there will be a new fixture board with Ellgia branding and multiple signage around the ground.
However, the well-known Unwin name will be retained inside the ground. Joe Hemsley-Rudd explained: “It was very important to Ellgia and Ely City FC that the Unwin family name was retained in some way and they have been a huge part of the club`s history. So we are delighted that one of the areas around the stadium will be known as the Unwin End.”
Paul Jeffrey, spokesman for Ely City FC, said: “We are thrilled to have on board a company like Ellgia who can see what we want to achieve and will be there to help us grow.
“Their interest in the club is genuine and they have already been helpful with improving the grounds and discussing our shared vision. We want to develop our junior players who are coming up through the club and to aim high in terms of promotion.
“We are, of course, grateful to the Unwin family and know what the name means to our club so we will be honouring that by retaining the name for one of the ‘ends’ at the ground.
“We are excited to be at the start of a new era and changing the name of the ground will signal that we plan this to be a long-term and fruitful partnership with Ellgia. We want to progress as a club and, with Ellgia’s support, we can grow towards a brighter future together.”