The phrase “hair of the dog” will take a whole new meaning this Saturday (May 21) when Scampers pet shop near Soham opens up a ‘pop up pub’ to celebrate the launch of Woof & Brew’s new ‘Bottom Sniffer’ dog beer.
You heard correctly. An alcohol free beer specifically aimed at our canine friends, designed to appeal to dogs’ sensitive sense of smell.
According to Scampers’ Facebook page, “The average dog nose is anywhere between 10,000 to 100,000 time more sensitive than ours.
“Sniffing each other bottoms is more than a doggy hello or ‘hand shake’. Did you know dogs are able to sense emotional status, gender and diet of other dogs.
“With a 96% palatability approval rate Bottom Sniffer also helps to create an ‘odour’ that gives status and respect they deserve amongst their doggy peers when being bottom sniffed.”
Barking mad or paw-sitively paw-some? Let your pooch try the hooch and decide for him or herself!
Scampers can be found at 25 Northfield Crossroads, Soham, Cambs CB7 5UF.
For more information see https://www.facebook.com/events/233621740340054/
Bottom Sniffer dog 'grog' launched in Soham