For Elma, 2020 was supposed to be the beginning of something new and exciting.
A second album had begun, shows were booked, and new vocalist Rhiannon Penney had been welcomed by the Elma family. It was all systems go.
Sadly the pandemic scuppered plans, and in the initial throws of lockdown Rhiannon and Mark individually threw themselves into survival mode – like so many people did.
Thankfully as the year went by, the ship steadied, and Elma set sail on the new normal – determined to finish the year on a strong and positive note!
Send Love This Christmas is that note. A note that brings the sound of love and positivity, and nods to the kindness that many of us have felt during the darkest days of this year.
Inspired by what many people believe to be the golden age of Christmas music, ‘Send Love This Christmas’ aims to recapture the romance of the 40’s and 50’s through its sparse arrangement and rich harmonies.
The core message of the song is surely one that will live on through the years and as such Elma hope Send Love This Christmas will prove to be a modern classic!
Release date December 14th
Press release from Elma