It also aims to help people see breastfeeding in public as being socially acceptable and normal.
Breastfeeding has long-term benefits for babies, lasting right into adulthood.
According to the NHS it can reduce infections, diarrhoea and vomiting in babies and lessen the chances of getting childhood leukaemia, type two diabetes and obesity in children.
Women’s Health Action launched the Big Latch On in New Zealand in 2005. Since then, the campaign has gone from strength to strength, growing internationally in a bid to publicise the benefits of breastfeeding.
Last year 15,336 women managed to breastfeed 14,889 children in 654 locations across 28 countries as part of the Global Big Latch On.
As well as taking part in the worldwide celebration of breastfeeding, the Ely NCT provided refreshments, toys and activities to entertain babies and toddlers and a sling library.